Blog – The Path To Advertising Nirvana
Posted on 13. Apr, 2010 by clippersoft in Around The Web
The Path To Advertising Nirvana – Smashing Magazine
With advertising, a curious thing happens: most people want its benefits but are rarely willing to put up with its hassles. Those who run websites and applications have enough on their plates without having to worry about handling transactions, putting banners across their website or hearing requests from advertisers. Moreover, users have little to no interest in even looking at advertisements that flank a website’s content, some going so far as to block ads before they’re delivered. So, what’s a website owner to do?Advertising hasn’t always been this way. Some people even enjoy them. Scary thought, I know, but stay with me. You know those previews shown before movies and those signs outside of gas stations announcing fuel prices? Those are rarely seen as advertisements at all. That’s because people find them informative, helpful and engaging. Heck, some people say they watch the Superbowl for the advertisements themselves. So why are websites any different? What has changed online that people (apparently) find less acceptable than offline? Not much, really… well, not much unless you count that whole “Internet” thing.
As a general rule, when people surf the Web, they’re in control of the experience. If someone wants information about a particular topic, they might query Google or look up an article on Wikipedia. Regardless of what they do, they choose how to obtain the information they want. The traditional advertising model — shout at your audience until it listens (as Groundswell would put it) — is diametrically opposed to this.
So, if advertisers are working against the model, can’t they just leave us alone? The answer is almost universally no; not until we come up with a better solution. Just as user experience designers carefully craft experiences throughout a website, advertisers must pay attention to how they affect the perceived value of the publications in which they appear.
Blog – mySimpleads Update News
Posted on 30. Jan, 2010 by clippersoft in Blog
Just would like to provide a quick update on the next revision of mySimpleAds. As you can see, it is being redesigned. It’s also being completely rewritten using the Codeigniter framework, along with a lot of JQuery on the UI. The new feature set isn’t determined yet, as the rewrite is taking up a lot of the current effort. One of the biggest things will be a stats rewrite, to make stats even easier to use. We would love to include a payment system, so we’ll see how time permits for that.
If there are things you would like to see, please share it with us, such as in the Feature Request forum.
As always, continued thanks to all our customers for their patronage.
Technorati Tags: mysimpleads, ads
Blog – Reader Poll: Best Books on SEO
Posted on 03. Jan, 2010 by clippersoft in Around The Web
Best SEO Books – Online Marketing Blog
With all the hubub about personalized and real time search and the potential impact on the SEO work that can influence search visibility, the question about relevance comes to mind when considering books about search engine optimization. Search engines like Google change often (38 new search products in 70 days) so one could argue that a book published in print would become outdated. For those books that outline very specific tactics and even tricks/loopholes, that indeed is the case.
Blog – Hackers Hit OpenX Ad Server in Adobe Attack
Posted on 23. Dec, 2009 by clippersoft in Around The Web
Hackers Hit OpenX Ad Server in Adobe Attack – PC World Business Center
The attackers are taking advantage of a pair of bugs in the OpenX advertising software to login to advertising servers and then place malicious code on ads being served on the sites. On Monday, cartoon syndicator King Features said that it had been hacked last week, because of the OpenX bugs.
Blog – 5 Design Tips for Flash Banners Ads
Posted on 22. Nov, 2009 by clippersoft in Around The Web
5 Design Tips for Flash Banners Ads | PointBanner.com Blog
In order to have a successful banner ad campaign that incorporates custom flash banners, you should follow some basic design tips.
Inside AdSense : A deeper look at channels: URL channels (Part I of III)
Posted on 22. Nov, 2009 by clippersoft in Around The Web
A deeper look at channels: URL channels (Part I of III)
As many of you know, channels are a great tool for tracking the clicks and impressions on your ad units, as well as figuring out which ad placements, sizes, and colors generate the most revenue. With that in mind, three of our very own Mountain View-based AdSense optimization specialists have created videos showcasing best practices for setting up channels within your AdSense account.
AdSense Channels Tutorial, Part I
Improve Your Clickthrough Rates
Posted on 22. Nov, 2009 by clippersoft in Around The Web
Improve Your Clickthrough Rates
Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you’ll make.Your clickthrough rate – the percentage of users who click on an ad – is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent.
Or to put it another way, even a good site wastes about 97 percent of its traffic.
10 Passive Marketing Opportunities for Freelancers
Posted on 20. Nov, 2009 by clippersoft in Around The Web
10 Passive Marketing Opportunities for Freelancers
Freelance designers are faced with the challenge of constantly finding new work and converting inquiries into paying clients. There are plenty of different ways that you can market your services, but sometimes the most effective ways involve passive marketing.In this article we will be looking at ten different ways you can passively market your services to potential clients. This includes some methods that involve work up front and then little to no work to continue marketing your services, as well as some methods that are passive in the sense that you are not actively pursuing clients or trying to advertise your services.
mySimpleAds 1.70 (Summer Twilight) Released
Posted on 15. Aug, 2009 by clippersoft in Latest News
Adds some nice new features, such as displaying ads by keyword, dupe click protection, and setting ad auto-start dates!
Registered users can grab it at your leisure! Check out the full mySimpleAds changelog. If you’re not registered, now’s the perfect time to buy!