WASHINGTON (AFP) – Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.
EMarketer estimated that online ad spending will grow 13.9 percent in 2010 to 25.8 billion dollars while spending on print newspaper ads will drop 8.2 percent to 22.78 billion dollars.
Including Internet ads, print and online newspaper advertising revenue will hit 25.7 billion dollars, eMarketer said, still below the 25.8 billion dollars advertisers will spend online.
“Marketers are devoting bigger shares of their budgets to digital media as they see more customers shifting time toward the Web,” eMarketer chief executive Geoff Ramsey said in a blog post.
“It’s something we’ve seen coming for a long time, but this is a tipping point,” Ramsey said.