Ad Placement

[ClipperSoft]

Google provides a nice hot-zone map of where people's eyes tend to focus on when viewing a web page. It's a nice starting point to determine where you should locate your ads...

"Certain locations tend to be more successful than others. This "heat map" illustrates these ideal placements on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page."